The Internet is no longer just a source of information. Because it’s also a platform for communication and business, you can look to start business online yourself. Amazon, eBay, Facebook, and Google are just some of the big names that were able to cash in on their online ventures.
If you are interested in starting a business, there are plenty of opportunities online. In order to succeed, you must first know what sort of online industry you can get into.
Here Are Some Ways You Can Start Business Online
- Social Media Consultant
Are you active on social media? Do you have lots of followers? If so, you can be useful. Put your skills to use with helping startup businesses build their social media presence, and managing or supervising their accounts. Show them the ropes so that they can establish a solid relationship online with their own clients.
- Business Coaching
Do you have the Midas touch when it comes starting businesses? Perhaps you can lend a helping hand to other entrepreneurs by serving as their consultant. Whatever phase their business is going through, why not advise them what to do next.
If this seems too time-consuming, there are other ways you could pass on knowledge, such as creating lessons or holding classes and stream them online.
- Web Design
Do you know your CSS from your PHP and have all the skills to develop a website? If that is the case, you can definitely help other entrepreneurs building their site. Convince potential customers with a carefully crafted and comprehensive portfolio.
You’ll also have to study some SEO techniques so that your designs are friendly to search engines and users.
- SEO Analyst
The SEO landscape is constantly evolving, this is because search engines are doing their best to provide the best results for their users.
Google is the most advanced so far, which is why most analysts devote more time studying its updates. You should do the same.
As an SEO analyst, you can help website owners land on the first page of search results.
- Virtual Assistant
If you don’t mind doing secretarial or administrative work, you can set up shop as a virtual assistant. Some of the tasks you can shoulder include email management, booking appointments, database building, hotel and flight booking, transcribing video or audio files, and crafting reports. You can charge either per task or per hour.
Once you have decided the kind of business you want to run, ask yourself the important question: what is the domain name for your site? Ideally, it should capture the nature of your online venture.
There are many jobs and industries just waiting for you to make your mark. There are also various market places for freelance and contract workers. When looking to start business online, be sure to learn the skills of promoting your services online so that clients can easily find you and use your valuable service.
A Facebook group can prove powerful to help you engage with more people as a business owner and can be beneficial in a truly “social” sense too.
As more and more online engagement occurs and even the “older folk” are joining Facebook in the droves; the current highest growth in the social media giant is from the 55+ age groups; we find more and more engagement occurring. Which, after all, is the whole point of these portals. Let’s be honest, engagement sure beats the old “I had a lovely dinner” Post.
Let’s discuss Facebook groups, and I am not mentioning business who disguise the group as a marketing angle for their business because they can add as many people as they want (that’s a whole different discussion), I’m talking about legitimate groups, set up by people generally targeting a community, sporting or hobby and followed by like-minded people. I myself have set up a bunch of the Facebook Groups and continue to admin them. BUT, I do not ever “censure” or delete any content. It’s not my place to. Nor is it any admins place. Facebook owns the space, not the admin.
Facebook Group Etiquette
I hear the complaints of the odd troll on these groups, well the same goes for business pages from time to time, and most of you know my view of deleting Business Page posts (in short, never!), but deleting posts in a group is just rude. The admin does not reserve the right to play internet police, that’s Facebooks’ job. The Facebook group by very nature is an OPEN forum for people to discuss and engage in whatever they choose. OK, now I can hear some admins of these groups getting riled, well guys, if the group is not the place for their content they will soon leave as their activity will achieve nothing. So if someone in a community group wants to try to sell an old bookcase, well that’s what its there for. It may not have been your intention at the start, but that called progress. If you, as an admin, wants to control the space then pay for it, or own it; Facebook is not that space, you are not paying a dime, not have any control. It’s Facebooks’.
If you want a controlled environment, free of people advertising their old bookcases and cars then start a forum on your website. Easy, you can then control it as much as you like, after all, it’s yours. You manage the site, set up the terms and conditions of people engaging on it, and pay for it to be there. So it’s your right to do whatever you like with that online space. After all, it’s your site, and users can decide if they want to be part of it or not. Simple.
But just to re-iterate, Facebook space is not owned by the user, neither is the content, so in short, don’t censure Facebook posts, it’s meant to be Social Media, not Private Media. And yes, Some people abuse it to a large degree, but folks, that’s life. We have that in the offline world so why not the online world.
In a nutshell, if you don’t own it, you can’t control it.
And remember “sticks and stones” and all that. A facebook group can be a valuable asset, but you need to keep your rules clear for your own of you have one and either respect or leave those you don’t like.
Usually, small and medium-sized businesses have little budget allocated for advertising any social presence. That’s why many entrepreneurs are trying to explore social media networks and use them as a marketing tool. The most popular social media sites are intuitive and easy to navigate, so it is easy to use them for likes, sharing content and pictures, adding friends, and gaining followers. However, to reach the heights of well-developed business profiles, their social media presence needs to be managed properly and in great depths. While trying to do this, some of them are making mistakes that could ruin any social profile and make it useless for business and marketing purposes. In this article, you can see some of the most common mistakes that small and medium-sized business owners should avoid.
The 5 Mistakes To Avoid When Building Social Presence Are…
- Jumpstart into the unknown. The first and most common mistake is to explore the social media networks without preparation, planning, or at least some basic research. Most business owners have experience in their fields of work. On the other hand, a social media that they would like to use as a marketing tool should not be treated simply as a place for likes, shares, and chats. Twitter, G+ and Facebook could be a part of your business strategy in order to attract more clients. Start by publishing awesome content, cool pictures showing your work, fill in your bio, input your correct address, etc. You should also include links to projects that you already completed.
- Where is my pass? Once they go live, some business owners are simply abandoning their social profiles. They are just not opening and updating them regularly with at least some content, new pictures or videos. Your newly generated followers or customers will soon turn back on you if you are not responding to their questions or social interactions. You should check your account at least 2 -3 times per week and if possible – every day. This will cost you only 10 – 15 minutes. Social presence is more than just having a profile.
- Spam! The online environment is fully loaded with countless spam techniques that easily can attract any inexperienced Internet user, willing to boost his/her online presence. Those spam techniques easily attract business owners by promising them fast and fantastic results. When used, the spam approach could give astonishing results in a week. However, soon after, the search engine spiders will detect and penalize the spam source for quite a long time. Just stick to the more conservative and legit ways to popularize your social presence. For example, submit your Twitter account in trusted directories.
- Too many profiles. Looking after multiple profiles takes time and resources. It is really tempting to be “everywhere on the web” but it is just hard to reach such a target. Once started, your social profiles must be maintained and updated regularly. Check your resources very carefully and consider the time you can spend on them. Just choose the most popular networks to build up your social presence – Twitter, Facebook, G+ and develop those marketing tools very well. In addition, you can make a video channel on YouTube and upload short videos from your work. The camera quality of any smartphone should be good enough to make a viral video.
- Lack of advertising. Once properly developed and regularly updated, your social profiles should start generating interest. However, this is enough just for a start. Some business owners will avoid paying for online advertising, while in fact, it is a fine investment. A properly targeted AdWords campaign will return every single dollar invested in it.
Remember that a social presence is more than just a profile and avoid spamming at all costs. Social media is a great business tool when used properly, so take advantage of this.
Find out more about Social Media Presence HERE